Written at the peak of the 2021 NFT explosion by attorney Matt Fortnow and marketing executive QuHarrison Terry, this guide provides the most comprehensive practical introduction to the non-fungible token ecosystem available to non-technical readers. The book covers the technical foundations of NFTs — the ERC-721 and ERC-1155 token standards, the role of IPFS in decentralized metadata storage, and the mechanics of smart contract-based royalties — before moving into extensive practical guidance on creating, listing, buying, and selling NFTs across the major marketplaces including OpenSea, Rarible, and Foundation. Fortnow's legal background is particularly valuable in the chapters covering intellectual property, where he explains carefully what an NFT actually conveys (a token recorded on-chain) versus what it typically does not convey (copyright, reproduction rights, or underlying asset ownership), addressing common misconceptions that led many early buyers to incorrect assumptions about what they owned. The book also covers the creator economy implications of NFTs, including the programmable royalty mechanism that allows artists to receive a percentage of every secondary sale, and the community and membership use cases that extend beyond pure digital art collecting. While the specific market valuations and some platform details are dated given how rapidly the NFT market has evolved since 2021, the legal, technical, and strategic frameworks the book provides remain the clearest available introduction to the space.